The conference formerly known as the Big East released its logo on Thursday.
“It’s a very important step in the rebranding of our conference and the reinvention of the American Athletic Conference,” Commissioner Mike Aresco said during a conference call.
The big block blue A with a red star at its center is part of the rebranding of the new conference, which will begin competition this fall.
“It’s a bold symbol and an elegant design,” Aresco said.
The American will consist of Rutgers, Louisville, South Florida, Connecticut, Cincinnati, Temple, Central Florida, Memphis, Houston and SMU next year.
Rutgers and Louisville will leave after the 2013 season and Tulane, Tulsa and East Carolina will move in in 2014. Navy is set to become the 12th member in 2015.
Aresco said there are no more plans in the works for future expansion and he’s hopeful no more major conference realignment is on the horizon.
“It does appear that there is a period of stability now,” he said.